Xa ubona iimbaleki ezinxibe iimpahla ezikhaphukhaphu, eziphefumlayo kuMdyarho waseNew York okanye ukrobe abantu abathanda i-yoga kwiileggings zokomiswa ngokukhawuleza kwindawo yokuzivocavoca yaseBerlin, usenokungaqondi—uninzi lwezi zinto zixhaphake kakhulu kwiishelufa zeempahla zemidlalo zaseYurophu nezaseMelika zifumaneka “kwilaphu lenkwenkwezi” enye: ipholista esetyenzisiweyo.
Kutheni le nto eli laphu libonakala liqhelekile liye laphuma kwizinto ezingenakubalwa zelaphu kwiminyaka yakutshanje, libe yinto "kufuneka ube nayo" kwiimpawu eziphambili ezifana ne-Nike, i-Adidas, kunye ne-Lululemon? Izizathu ezithathu ezingundoqo zilele emva kokunyuka kwayo, ngasinye sihambelana ngokuchanekileyo "neemfuno ezingxamisekileyo" zeemarike zaseYurophu nezaseMelika.
1. IiNkcazelo ze-Eco-friendly: Ukubetha "Umzila oBomvu wokusinda" kwii-Western Brands
Kwiimarike zaseYurophu naseMelika, "uzinzo" ayiseyonto yokuthengisa kodwa "yimfuno enzima" yokuba iibrendi zihlale zifanelekile.
I-polyester esetyenzisiweyo imele "uguquko lokusingqongileyo" kushishino olulukiweyo lwemveli: isebenzisa inkunkuma yeebhotile zeplastiki kunye nezinto ezilahliweyo kwimizi-mveliso njengemathiriyeli ekrwada, eziguqulwa zibe ziintsinga ngokurisayikilishwa, ukunyibilika, kunye neenkqubo zokusonta. Ubalo lubonisa ukuba isinxibo sezemidlalo esisetyenzisiweyo sepolyester sinokuphinda sisebenzise iibhotile zeplastiki ezi-6-8 ngokomndilili, sinciphise ukukhutshwa kwekhabhoni malunga ne-30% kwaye ukusetyenziswa kwamanzi ngama-50%.
Oku kujongana ngqo neemfuno ezimbini eziphambili kwiimarike zaseNtshona:
Uxinzelelo lwePolisi:Imimiselo efana ne-EU's Carbon Border Adjustment Mechanism (CBAM) kunye ne-US Textile Strategy ifuna ngokucacileyo ikhonkco lokubonelela ukunciphisa i-carbon footprint. Ukusebenzisa imathiriyeli esetyenzisiweyo kube “yindlela emfutshane” yokuthobela iibrendi.
Imfuno yabathengi:Phakathi kwabathandi bezemidlalo baseNtshona, i-72% yabaphenduli bathi "bazimisele ukuhlawula i-premium ye-eco-friendly fabrics" (i-2024 Sportswear Consumption Report). Kwiimpawu, ukwamkela i-polyester esetyenzisiweyo kuphumelela ukuqondwa kwimibutho yokusingqongileyo kwaye ihambelana nabathengi.
Thatha uthotho lwePatagonia "iSweta eNgcono", ebhalwe ngokucacileyo "100% yepolyester esetyenzisiweyo." Nangona i-tag ye-20% ephezulu yexabiso kuneendlela eziqhelekileyo, ihlala ingumthengisi ophezulu-iileyibhile ze-eco ziye zaba "i-traffic magnet" kwiimpawu zezemidlalo zaseNtshona.
2. Ukusebenza okuPhezulu: "I-All-Rounder" yeeNdawo zeembaleki
I-Eco-friendlyliness iyodwa ayonelanga; ukusebenza-"umsebenzi ongundoqo" wempahla yezemidlalo-yinto egcina iimpawu zibuya. I-polyester esetyenzisiweyo ibambe eyayo ngokuchasene ne-polyester yendabuko, kwaye iyayidlula kwiindawo eziphambili:
Ukuchama ukufuma kunye nokomisa ngokukhawuleza:Ubume bomphezulu obukhethekileyo befiber butsala ngokukhawuleza ukubila esikhumbeni, kugcina abanxibi bomile ngexesha lemisetyenzana ephezulu efana neemarathoni okanye ukuzilolonga kweHIIT.
Yomelele kwaye Ayinyangeki imibimbi:I-polyester esetyenzisiweyo inokwakheka kweemolekyuli ezinzile ngakumbi, igcina imilo yayo nasemva kokwelula nokuhlanjwa ngokuphindaphindiweyo—isombulula umbandela oqhelekileyo wempahla yesintu yezemidlalo “ephulukana nokumila emva kokuhlamba okumbalwa.”
Ikhaphukhaphu & Elastic:I-40% ikhaphukhaphu kunomqhaphu, kunye nesantya solula sokubuyisela ngaphezulu kwe-95%, inciphisa uthintelo lwentshukumo ngelixa uziqhelanisa neentshukumo zoluhlu olukhulu njengeyoga okanye umdaniso.
Ngaphezu koko, ngenkqubela phambili yetekhnoloji, i-polyester esetyenzisiweyo inokuthi "ibeke imisebenzi": ukongeza ii-antibacterial agents kudala "amalaphu amelana nevumba," ngelixa itekhnoloji yokhuselo lwe-UV yenza "amalaphu angaphandle akhusela ilanga." Le combo "eco-friendly + eguquguqukayo" iyenza iphantse ibe "ngenasiphako" kusetyenziso lweembaleki.
3. Ikhonkco loNikezelo lwabaBakhulileyo: “Umnatha woKhuseleko” wokuScalability kweBrand
Iimpawu zeempahla zemidlalo zaseNtshona zineemfuno ezingqongqo zokubonelela: unikezelo oluzinzileyo kunye nolawulo lweendleko. Udumo olukhawulezileyo lwepolyester olusetyenzisiweyo luxhaswa likhonkco lemizi-mveliso elisele lizinzile.
Namhlanje, ukuveliswa kwe-polyester esetyenzisiweyo-ukusuka kwi-recycling kunye nokujikeleza ukuya ekudayeni-kulandela iinkqubo ezisemgangathweni:
Umthamo othembekileyo:I-China, umvelisi omkhulu wehlabathi wepolyester esetyenzisiweyo, izingca ngemveliso yonyaka engaphezulu kwe-5 yezigidi zeetoni, ihlangabezana neemfuno ukusuka kwii-odolo zebhetshi ezincinci zeempawu ze-niche ukuya kwii-odolo zeeyunithi zezigidi zeenkokheli zeshishini.
Iindleko ezilawulekayo:Ngombulelo kubuchwephesha obuhlaziyiweyo bokurisayikilisha, i-polyester esetyenzisiweyo ngoku ixabisa kuphela i-5% -10% ngaphezulu kwe-polyester yendabuko-kodwa inikezela "iintlawulo zozinzo" ezibalulekileyo zeempawu.
Ukuthobela okuqinileyo:Ipholiyesta esetyenzisiweyo eqinisekisiweyo nguMgangatho weGlobal Recycled (GRS) inika ukulandeleka okupheleleyo kwemathiriyeli ekrwada, ukudlula ngokulula uhlolo lwezithethe kunye nophicotho lwebrendi kwiimarike zaseNtshona.
Kungenxa yoko le nto uPuma wabhengeza ngo-2023 ukuba "zonke iimveliso ziya kusebenzisa i-polyester esetyenzisiweyo" -ikhonkco lokubonelela abantu abadala liguqule "utshintsho oluzinzileyo" ukusuka kwisilogeni ukuya kwisicwangciso soshishino esisebenzayo.
Ngaphezu “Kokutyekela”—Likamva
Imo yepolyester ehlaziyiweyo njengeyona nto ithandwayo phakathi kweempahla zemidlalo zaseNtshona isukela kukulungelelaniswa okugqibeleleyo “kweendlela zokusingqongileyo, iimfuno zokusebenza, kunye nenkxaso yesixokelelwano sobonelelo.” Kwiibrendi, ayilokhetho lwelaphu kuphela kodwa “sisixhobo sobuchule” sokukhuphisana kwimarike nokuphumeza uzinzo lwexesha elide.
Njengoko itekhnoloji ihambela phambili, ipolyester esetyenzisiweyo iya kuvela ibe "khaphukhaphu, iphefumle ngakumbi, kwaye iphantsi kwekhabhoni." Kwiinkampani ezirhweba ngelaphu langaphandle, ukubamba umfutho welaphu kuthetha ukubamba "indawo yokungena" kwimarike yempahla yezemidlalo yaseYurophu naseMelika-emva kwayo yonke loo nto, kwixesha apho ubudlelwane bendalo kunye nokusebenza kuhamba kunye, amalaphu amakhulu athetha ngokwawo.
Ixesha lokuposa: Aug-11-2025