Imurikagurisha ryimyenda muri Berezile na Mexico: urubuga rushya rwo kwagura imyenda mpuzamahanga

Shitouchenli

Umuyobozi ushinzwe kugurisha

Turi isosiyete ikora imyenda yo kugurisha imyenda yibanda cyane muguha abakiriya bacu uburyo butandukanye bwimyenda. Umwanya udasanzwe nkuruganda rukomokaho udufasha guhuza ibikoresho fatizo, umusaruro, no gusiga amarangi, bikaduha amahirwe yo guhatana mubijyanye nibiciro ndetse nubwiza.
Nkumufatanyabikorwa wizewe mubikorwa byimyenda, twishimira ubushobozi bwacu bwo gutanga imyenda yo murwego rwo hejuru kubiciro byapiganwa. Ubwitange bwacu bwo kuba indashyikirwa no guhaza abakiriya byadushyize ku isoko ryizewe kandi ryizewe ku isoko.

Mu rwego rwo guteza imbere isi ndetse n’ubucuruzi mpuzamahanga bugenda bukorwa cyane mu nganda z’imyenda, imurikagurisha mpuzamahanga ry’imyenda ryabaye ihuriro ry’ingenzi rihuza urwego mpuzamahanga rutanga imyenda no guteza imbere ubufatanye mu bucuruzi bw’inganda. Mu 2025, imurikagurisha ry’imyenda ibiri rikomeye muri Amerika yo Hagati no mu majyepfo rizakorwa rimwe na rimwe, ryubake ikiraro gikomeye ku batanga imyenda ku isi mu kwagura amasoko no koroshya ubucuruzi.

Burezili Imyenda ya GoTex, Imyenda & Murugo Imyenda yo gusaka amasoko: Igikorwa cyo gutanga amasoko yashinze imizi muri Berezile no Kumurika kumasoko yo muri Amerika yo Hagati na Amerika yepfo

Imurikagurisha ryo muri Burezili GoTex, Imyenda & Imyenda yo mu rugo, rizaba kuva ku ya 5 kugeza ku ya 7 Kanama 2025, hamwe n’igitekerezo cyihariye cyo gutanga amasoko ku isi, riragenda ryibandwaho n’abatanga imyenda ku isi. Nk’ubukungu bw’ubukungu muri Amerika yo Hagati n’Amajyepfo, Burezili ikeneye cyane isoko ry’imyenda n’imyenda ndetse n’ubushobozi bukomeye bw’imirasire mu karere. Imurikagurisha risobanura neza iyi nyungu, rifata "gushinga imizi muri Berezile no kumurika ku masoko yo muri Amerika yo Hagati no mu majyepfo" nk'ahantu h’ibanze, kandi ryiyemeje gufungura imiyoboro y'abamurika ibicuruzwa binjira ku isoko rinini ryo muri Amerika y'Epfo.

Ku bijyanye n'ubujurire bw'imurikagurisha, bushingiye ku gitekerezo cyo gutanga amasoko ku isi, gikurura cyane abatanga imyenda baturutse impande zose z'isi. Byaba ari byinshi - imyenda myiza, imyenda yimyambarire, cyangwa ibicuruzwa byiza byo murugo, abatanga ibintu bitandukanye barashobora kubona urwego rwo kwerekana ibyiza byabo hano. Kugurisha imyenda ya B2B, agaciro k'uru rubuga rugaragara cyane: abatanga ibicuruzwa barashobora gukoresha imurikagurisha kugirango bibande ku kwerekana ibicuruzwa bigezweho, harimo ibyiciro bizwi cyane nk'imyenda yangiza ibidukikije, imyenda ikora, hamwe n'ibitambaro byacapishijwe imashini, kandi bahura n'abaguzi baturutse muri Berezile no mu bihugu bidukikije, nk'ibicuruzwa by'imyenda, abakora imyenda yo mu rugo, n'abacuruzi benshi. Binyuze mu maso - kuri - guhangana n’itumanaho, abatanga ibicuruzwa barashobora gusobanukirwa byimazeyo ibyifuzo byisoko ryaho, nkibyifuzo byihariye by’abaguzi bo muri Amerika yo Hagati n’Amajyepfo ku mabara n’ibikoresho, hanyuma bagahindura ingamba z’ibicuruzwa. Muri icyo gihe, imurikagurisha ritanga kandi amahirwe yo gucuruza mu buryo butaziguye hagati y’abatanga ibicuruzwa n’abaguzi, bifasha kugera ku ntego z’ubufatanye byihuse, kongera umubare w’ibicuruzwa, no gushyiraho urufatiro rukomeye rw’abatanga isoko ryo kwagura isoko mpuzamahanga.

Imurikagurisha mpuzamahanga rya Mexico ryerekana imideli: Imyenda yabigize umwuga kandi idasanzwe mu bucuruzi mu karere

Imurikagurisha mpuzamahanga ry’imyambarire ya Mexico, rizaba kuva ku ya 15 kugeza ku ya 18 Nyakanga 2025, rifite umwanya ukomeye mu bucuruzi bw’imyenda, imyenda, inkweto, n’imifuka hamwe n’umwuga wihariye kandi wihariye. Nyuma yimyaka myinshi yiterambere, imurikagurisha ryabaye ibikorwa byubucuruzi byemewe kandi byigenga mu karere, kandi ni imurikagurisha ryonyine rikubiyemo inganda zose z’inganda, imyenda, inkweto, n’imifuka. Ibi bivuze ko ishobora gutanga amahirwe arambuye kandi atandukanye yubucuruzi ahuza abamurika n'abaguzi.

Mexico, hamwe n’ahantu hihariye h’akarere, ntabwo ari ihuriro rihuza amasoko yo muri Amerika ya Ruguru na Amerika yepfo gusa ahubwo rifitanye isano rya bugufi n’amasoko yateye imbere nka Amerika. Isoko ryimyenda n imyenda yerekana inzira yo gutandukana nubwiza buhanitse mugukenera imyenda itandukanye. Ku batanga imyenda, iri murika ni idirishya ryiza ryo kwinjira muri Mexico ndetse no kumasoko akikije. Ku imurikagurisha, abatanga imyenda barashobora kwerekana ubushobozi bwabo bwo guhatanira amasoko, nk'imiterere n'ibishushanyo by'imyenda yo mu rwego rwo hejuru - hamwe n'ibiranga uburebure bw'imyenda ibereye inkweto n'imifuka, kugira ngo abaguzi baturutse muri Mexico ndetse no mu karere. Ikirere "cyisanzuye" cy'imurikagurisha gitera ahantu hatuje mu biganiro by'ubucuruzi, bituma abatanga ibicuruzwa n'abaguzi bashakisha uburyo bw'ubufatanye mu buryo bworoshye. Uburyo butandukanye bwubufatanye, kuva amasoko ntangarugero kugeza kumasezerano maremare yo gutanga, arashobora gutezwa imbere hano. Nkurubuga rwingenzi rwo kugurisha B2B, ntabwo ifasha abatanga isoko kwagura ibicuruzwa byabo mukarere gusa ahubwo inateza imbere ubufatanye buhamye bwubucuruzi binyuze muburyo buhuye, bufasha abatanga isoko kurushaho kwagura imigabane yabo no kunoza imikorere kumasoko mpuzamahanga.