Mukawona othamanga atavala zovala zopepuka komanso zopumira pa mpikisano wa New York Marathon kapena kuwona anthu okonda ma yoga atavala ma leggings owumitsa mwachangu pamalo ochitira masewera olimbitsa thupi ku Berlin, mwina simungazindikire - zambiri mwazinthu zowoneka bwino pamashelefu a zovala zamasewera ku Europe ndi America zimakhalapo chifukwa cha "nsalu ya nyenyezi" imodzi: poliyesitala yobwezerezedwanso.
Chifukwa chiyani nsalu yowoneka ngati wamba idasiyanitsidwa ndi nsalu zambiri m'zaka zaposachedwa, kukhala "choyenera kukhala nacho" pamakampani otsogola monga Nike, Adidas, ndi Lululemon? Zifukwa zitatu zazikuluzikulu zomwe zatsala pang'ono kukulirakulira, chilichonse chikugwirizana ndendende ndi "zofunikira mwachangu" zamisika yaku Europe ndi America.
1. Upangiri Wothandizira Eco: Kumenya "Mzere Wofiyira Wopulumuka" kwa Mitundu Yakumadzulo
M'misika ya ku Europe ndi America, "kukhazikika" sikulinso gimmick yotsatsa koma "chofunikira" kuti ma brand azikhala oyenera.
Polyester yobwezerezedwanso imayimira "kusintha kwachilengedwe" kwa mafakitale azovala zakale: imagwiritsa ntchito mabotolo apulasitiki otayidwa ndi zinyalala za mafakitale ngati zida zopangira, zosinthidwa kukhala ulusi pobwezeretsanso, kusungunuka, ndi kupota. Ziwerengero zikuwonetsa kuti chovala chimodzi cha polyester chobwezerezedwanso chitha kugwiritsa ntchito mabotolo apulasitiki 6-8 pafupifupi, kuchepetsa mpweya wa kaboni pafupifupi 30% ndi kumwa madzi ndi 50%.
Izi zimakwaniritsa zofunikira ziwiri m'misika yaku Western:
Kukakamizidwa ndi Policy:Malamulo monga EU's Carbon Border Adjustment Mechanism (CBAM) ndi US Textile Strategy amafunikira ma chain chain kuti achepetse kuchuluka kwa mpweya wawo. Kugwiritsa ntchito zida zobwezerezedwanso kwakhala "njira yachidule" kuti ma brand atsatire.
Zofuna za Consumer:Pakati pa okonda masewera akumadzulo, 72% ya omwe adafunsidwa akuti "ali okonzeka kulipira ndalama zambiri za nsalu zokomera zachilengedwe" (Lipoti la 2024 la Sportswear Consumption Report). Kwa mtundu, kutengera poliyesitala wobwezerezedwanso kumapangitsa kuzindikirika ndi mabungwe azachilengedwe ndikulumikizana ndi ogula.
Tengani mndandanda wa Patagonia wa "Better Sweater", wolembedwa momveka bwino kuti "100% polyester yobwezerezedwanso." Ngakhale ndi mtengo wapamwamba wa 20% kuposa masitayelo wamba, imakhalabe yogulitsa kwambiri - zolemba za eco zakhala "maginito amagetsi" amitundu yakumadzulo yamasewera.
2. Kuchita Kwapamwamba: "Zozungulira Zonse" za Masewera Othamanga
Eco-ubwenzi wokha sikokwanira; ntchito-"ntchito yaikulu" ya nsalu zamasewera-ndizomwe zimapangitsa kuti malonda abwererenso. Polyester yobwezerezedwanso imakhala yake yotsutsana ndi poliyesitala yachikhalidwe, ndipo imaposanso mbali zazikuluzikulu:
Kuwotcha Monyowa & Kuyanika Mwachangu:Mapangidwe apadera a ulusiwo amakoka thukuta kuchoka pakhungu, kupangitsa kuti ovala akhale owuma panthawi yamasewera olimbitsa thupi ngati marathon kapena masewera olimbitsa thupi a HIIT.
Zolimba & Zosamva makwinya:Polyester yobwezerezedwanso imakhala ndi mawonekedwe okhazikika a mamolekyu, amasungabe mawonekedwe ake ngakhale atatambasula ndi kuchapa mobwerezabwereza—kuthetsa nkhani yofala ya zovala zamwambo zamasewera “kutaya mawonekedwe pambuyo pochapa pang’ono.”
Opepuka & Elastic:40% yopepuka kuposa thonje, yokhala ndi kuchira kopitilira 95%, imachepetsa zoletsa zoyenda ndikuzolowera zoyenda zazikulu monga yoga kapena kuvina.
Kuphatikiza apo, ndi kupita patsogolo kwaukadaulo, poliyesitala yobwezerezedwanso imatha "kusanjikiza ntchito": kuwonjezera ma antibacterial agents kumapanga "nsalu zosamva fungo," pomwe ukadaulo woteteza ma UV umathandizira "nsalu zoteteza panja." Combo "yochezeka + yosunthika" iyi imapangitsa kuti ikhale "yopanda cholakwika" pamasewera othamanga.
3. Unyolo Wazinthu Zazikulu: "Ukonde Wotetezedwa" wa Kukwera kwa Brand
Zovala zamasewera zakumadzulo zimakhala ndi zofuna zokhazikika: kasamalidwe kokhazikika komanso kuwongolera mtengo. Kutchuka kwachangu kwa polyester yobwezerezedwanso kumathandizidwa ndi unyolo wokhazikika wamakampani.
Masiku ano, kupanga poliyesitala wobwezerezedwanso—kuchokera pakubwezeretsanso zinthu ndi kupota mpaka kudaya—amatsatira njira zokhazikika:
Mphamvu Zodalirika:China, yomwe imapanga padziko lonse lapansi zopangira poliyesitala zobwezerezedwanso, imadzitamandira pachaka kupitilira matani 5 miliyoni, ikukumana ndi zosowa kuchokera pamaoda ang'onoang'ono amitundu yamitundu mpaka mayunitsi miliyoni kwa atsogoleri amakampani.
Mtengo Wowongoka:Chifukwa cha umisiri wokonzedwanso wobwezeretsanso, poliyesitala wobwezerezedwanso akungotengera 5% -10% kuposa poliyesitala wamba, komabe amapereka "malipiro okhazikika" amtundu.
Kutsatira Kwamphamvu:Polyester yobwezerezedwanso yotsimikiziridwa ndi Global Recycled Standard (GRS) imapereka kutsatiridwa kwathunthu kwa zinthu zonse, kupindika mosavuta mayendedwe a kasitomu ndi kuwunika kwamtundu m'misika yakumadzulo.
Ichi ndichifukwa chake Puma idalengeza mu 2023 kuti "zogulitsa zonse zigwiritsa ntchito poliyesitala yobwezerezedwanso" - njira yogulitsira okhwima yasintha "kusintha kosasunthika" kuchokera ku silogan kukhala njira yabwino yamabizinesi.
Zoposa “Zochitika”—Ndi Tsogolo
Mkhalidwe wa polyester wobwezerezedwanso ngati wokonda pakati pa zovala zamasewera aku Western amachokera ku "mayendedwe achilengedwe, zosowa zamagwiritsidwe ntchito, ndi chithandizo chapaintaneti." Kwa mtundu, sikuti ndi kusankha kwa nsalu koma ndi "chida chothandizira" kupikisana pamsika ndikukwaniritsa kukhazikika kwanthawi yayitali.
Pamene ukadaulo ukupita patsogolo, poliyesitala yobwezerezedwanso idzasintha kukhala "yopepuka, yopumira bwino, komanso yotsika kaboni." Kwa makampani ogulitsa nsalu akunja, kulanda kukwera kwa nsalu iyi kumatanthauza kutenga "malo olowera" kumsika wamasewera aku Europe ndi America-pambuyo pake, munthawi yomwe kuyanjana kwachilengedwe ndi magwiridwe antchito kumayendera limodzi, nsalu zazikulu zimadzilankhula zokha.
Nthawi yotumiza: Aug-11-2025