Thaum koj pom cov neeg ncaws pob hauv qhov sib sib zog nqus, cov khaub ncaws ua pa ntawm New York Marathon lossis pom lub ntsej muag ntawm cov neeg nyiam yoga hauv cov leggings nrawm nrawm ntawm Berlin gym, koj yuav tsis paub - ntau ntawm cov khoom siv ntau zaus ntawm lub rhawv ntawm European thiab American sportswear hom tshuav lawv lub neej rau ib "hnub qub ntaub": siv polyester.
Vim li cas cov ntaub zoo li no tau sawv tawm los ntawm ntau cov ntaub ntawv textile hauv xyoo tas los no, dhau los ua "yuav tsum muaj" rau cov khoom lag luam zoo li Nike, Adidas, thiab Lululemon? Peb lub laj thawj tseem ceeb nyob tom qab nws nce, txhua qhov ua tau raws li "kev xav tau ceev" ntawm European thiab Asmeskas kev lag luam.
1. Eco-friendly Credentials: tsoo "Siv txoj kab liab" rau Western Brands
Hauv European thiab Asmeskas kev lag luam, "sustainability" tsis yog kev lag luam gimmick tab sis yog "yuav tsum tau nyuaj" rau cov hom lag luam kom nyob twj ywm.
Recycled polyester sawv cev rau "kev hloov pauv ntawm ib puag ncig" rau kev lag luam textile ib txwm: nws siv cov khoom siv yas pov tseg thiab cov khoom siv los ua cov khoom siv raw, hloov mus rau hauv fibers los ntawm kev rov ua dua, yaj, thiab cov txheej txheem spinning. Cov ntaub ntawv pov thawj qhia tau hais tias ib qho khoom siv ua kis las polyester tuaj yeem rov qab siv 6-8 lub raj mis yas ntawm qhov nruab nrab, txo qis carbon emissions los ntawm kwv yees li 30% thiab dej haus 50%.
Qhov no ncaj qha hais txog ob qhov kev xav tau tseem ceeb hauv kev lag luam Western:
Txoj Cai Siab:Cov kev cai zoo li EU's Carbon Border Adjustment Mechanism (CBAM) thiab US Textile Strategy qhia meej meej xav tau cov saw hlau los txo lawv cov pa roj carbon hneev taw. Kev siv cov khoom siv rov ua dua tshiab tau dhau los ua "luv luv" rau cov hom lag luam kom ua raws.
Cov neeg siv khoom xav tau:Ntawm cov neeg nyiam kev ua kis las sab hnub poob, 72% ntawm cov neeg teb hais tias lawv "txaus siab them tus nqi rau cov ntaub npuag" (2024 Sportswear Consumption Report). Rau cov khoom lag luam, kev siv cov polyester rov ua dua tau txais kev lees paub los ntawm cov koom haum ib puag ncig thiab cuam tshuam nrog cov neeg siv khoom.
Noj Patagonia's "Zoo dua Sweater" series, kom meej meej sau tias "100% siv dua polyester." Txawm hais tias muaj 20% tus nqi siab dua li cov qauv sib txawv, nws tseem yog tus neeg muag khoom zoo tshaj plaws - eco-labels tau dhau los ua "tsheb ciav hlau" rau Western sportswear hom.
2. Superior Performance: Ib qho "Tag Nrho-Rounder" rau kis las kis las
Eco-friendliness ib leeg tsis txaus; functionality - "txoj hauj lwm tseem ceeb" ntawm sportswear fabrics - yog dab tsi ua kom cov khoom lag luam rov qab los. Recycled polyester tuav nws tus kheej tiv thaiv cov tsoos polyester, thiab txawm tias nws ua tau zoo dua hauv thaj chaw tseem ceeb:
Moisture-Wicking & Quick-Drying:Cov fiber ntau lub ntsej muag tshwj xeeb nrawm nrawm tawm hws tawm ntawm daim tawv nqaij, ua rau cov neeg hnav kom qhuav thaum lub sijhawm ua haujlwm siab xws li marathons lossis HIIT workouts.
Durable & Wrinkle-Resistant:Recycled polyester muaj cov qauv molecular ruaj khov, khaws nws cov duab txawm tias tom qab rov ua dua thiab ntxuav - daws qhov teeb meem ntawm cov khaub ncaws ncaws pob "poob duab tom qab ob peb ntxuav."
Lub teeb yuag & Elastic:40% sib dua li paj rwb, nrog rau kev ncab rov qab ntawm ntau dua 95%, nws txo qis kev txwv kev txav thaum hloov mus rau ntau yam kev tawm suab xws li yoga lossis seev cev.
Dab tsi ntxiv, nrog rau kev txhim kho thev naus laus zis, cov khoom siv polyester rov ua dua tuaj yeem "pawg ua haujlwm": ntxiv cov tshuaj tua kab mob tsim "tso-resistant fabrics," thaum UV tiv thaiv technology ua rau "sab nraum zoov tiv thaiv ntaub." Qhov "eco-friendly + ntau yam" combo ua rau nws ze li "tsis muaj qhov tsis zoo" rau kev siv kis las.
3. Mature Supply Chain: Ib "Safety Net" rau Brand Scalability
Cov khaub ncaws ua kis las sab hnub poob muaj cov kev xav tau nruj heev: cov khoom siv ruaj khov thiab kev tswj hwm tus nqi. Recycled polyester qhov nrov nrov yog rov qab los ntawm cov saw hlau zoo tsim.
Niaj hnub no, cov khoom siv polyester rov ua dua tshiab - los ntawm cov khoom siv rov ua dua tshiab thiab tig mus rau dyeing - ua raws cov txheej txheem txheej txheem:
Txhim khu kev muaj peev xwm:Tuam Tshoj, lub ntiaj teb no tus loj tshaj plaws tsim khoom ntawm recycled polyester, boasts ib xyoos twg cov zis ntau tshaj 5 lab tons, raws li xav tau los ntawm me me-batch kev cai txiav txim rau niche hom mus rau lab-unit txiav txim rau kev lag luam cov thawj coj.
Tswj tau tus nqi:Ua tsaug rau kev hloov kho dua tshiab thev naus laus zis, cov khoom siv polyester tam sim no raug nqi tsuas yog 5% -10% ntau dua li cov polyester tsoos-tseem muab cov "cov nqi them nyiaj ruaj khov" tseem ceeb rau cov hom.
Kev Ua Tau Zoo:Recycled polyester certified los ntawm Ntiaj teb no Recycled Standard (GRS) muaj tag nrho cov ntaub ntawv raw traceability, yooj yim dhau kev lis kev cai soj ntsuam thiab hom tshuaj ntsuam xyuas nyob rau hauv Western lag luam.
Qhov no yog vim li cas Puma tau tshaj tawm xyoo 2023 tias "txhua yam khoom yuav siv cov polyester rov ua dua tshiab" - cov khoom lag luam paub tab tau hloov "txoj kev hloov pauv tau zoo" los ntawm cov lus hais rau hauv kev lag luam zoo.
Ntau tshaj li "Txoj Kev"—Nws yog Lub Neej Yav Tom Ntej
Recycled polyester cov xwm txheej raws li kev nyiam ntawm Western sportswear hom stems los ntawm kev sib haum xeeb zoo tshaj plaws ntawm "ib puag ncig tiam sis, kev xav tau kev ua haujlwm, thiab kev txhawb nqa saw." Rau cov khoom lag luam, nws tsis yog kev xaiv ntaub xwb tab sis yog "cov cuab yeej siv tswv yim" los sib tw hauv kev ua lag luam thiab ua kom muaj kev ruaj khov mus ntev.
Raws li thev naus laus zis nce qib, cov khoom siv polyester rov ua dua tshiab yuav hloov mus ua "sib dua, ua pa ntau dua, thiab qis-carbon." Rau cov tuam txhab lag luam textile txawv teb chaws, tuav cov ntaub ntawv lub zog no txhais tau tias yog qhov "kho nkag" mus rau European thiab Asmeskas kev ua kis las ua lag luam - tom qab tag nrho, nyob rau hauv lub sijhawm uas eco-friendliness thiab kev ua tau zoo mus ua ke, cov ntaub zoo heev hais lus rau lawv tus kheej.
Post lub sij hawm: Aug-11-2025