Lokacin da kuka hango masu gudu a cikin nauyi, kayan wasan motsa jiki a Marathon na New York ko ku kalli masu sha'awar yoga a cikin busassun leggings a dakin motsa jiki na Berlin, ƙila ba za ku gane ba - yawancin waɗannan abubuwa masu tsayi a kan ɗakunan kayan wasanni na Turai da na Amurka suna da kasancewar su ga “ masana'anta tauraro ": polyester da aka sake yin fa'ida.
Me yasa wannan masana'anta da ake ganin ta zama ta bambanta daga kayan masaku marasa adadi a cikin 'yan shekarun nan, ta zama "dole ne" don manyan kamfanoni kamar Nike, Adidas, da Lululemon? Dalilai masu mahimmanci guda uku ne ke bayan haɓakarsa, kowanne ya yi daidai da "buƙatun gaggawa" na kasuwannin Turai da Amurka.
1. Ƙididdigar Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararru
A cikin kasuwannin Turai da Amurka, "dorewa" ba shine gimmick na tallace-tallace ba amma "buƙata mai wuya" don samfuran su kasance masu dacewa.
Polyester da aka sake yin fa'ida yana wakiltar "juyin yanayi" don masana'antar kayan masarufi na gargajiya: yana amfani da kwalabe na filastik da tarkacen masana'antu a matsayin albarkatun ƙasa, ana canza su zuwa zaruruwa ta hanyar sake yin amfani da su, narkewa, da jujjuyawa. Kididdiga ta nuna cewa wani abu na kayan wasanni na polyester da aka sake yin fa'ida zai iya sake amfani da kwalabe na filastik 6-8 a matsakaici, yana rage fitar da iskar carbon da kusan kashi 30% da yawan ruwa da kashi 50%.
Wannan kai tsaye yana magance mahimman buƙatu guda biyu a kasuwannin Yamma:
Matsalolin Siyasa:Dokoki irin na EU's Carbon Border Ajustment Mechanism (CBAM) da Dabarun Yada na Amurka a sarari suna buƙatar sarƙoƙi don rage sawun carbon ɗin su. Yin amfani da kayan da aka sake fa'ida ya zama "gajeren hanya" don samfuran yin biyayya.
Bukatar Mabukaci:Daga cikin masu sha'awar wasanni na yammacin Turai, kashi 72% na masu amsa sun ce "suna shirye su biya farashi don yadudduka masu dacewa" (Rahoton Amfani da Kayan Wasanni na 2024). Don samfuran samfuran, ɗaukar polyester da aka sake fa'ida yana samun karɓuwa daga ƙungiyoyin muhalli kuma yana jin daɗin abokan ciniki.
Dauki jerin "Mafi Kyau Sweater" na Patagonia, a fili mai lakabin "Polyester da aka sake yin fa'ida 100%." Ko da tare da alamar farashi mafi girma fiye da 20% fiye da salon al'ada, ya kasance babban mai sayarwa - alamun eco-labels sun zama "maganin zirga-zirga" don samfuran kayan wasanni na Yamma.
2. Babban Ƙararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwararren Ƙwallon Ƙwallon Ƙwallon Ƙwallon Ƙwallon Ƙwararren Ƙwallon Ƙwararren Ƙwallon Ƙwararren Ƙwallon Ƙwallon Ƙwallon Ƙwallon Ƙwallon Ƙwallon Ƙwallon Ƙwa ) ya yi
Ƙaunar yanayi kaɗai bai isa ba; ayyuka - "aiki na ainihi" na yadudduka na kayan wasanni - shine abin da ke ci gaba da dawowa. Polyester da aka sake yin fa'ida yana riƙe nasa akan polyester na gargajiya, har ma ya fi shi a manyan wurare:
Danshi-Kyauta & Saurin bushewa:Tsarin filaye na musamman na fiber yana jan gumi da sauri daga fata, yana sanya masu sawa bushewa yayin ayyuka masu ƙarfi kamar marathon ko motsa jiki na HIIT.
Dorewa & Wrinkle-Jure:Polyester da aka sake yin fa'ida yana da ingantaccen tsarin kwayoyin halitta, yana riƙe da siffarsa ko da bayan miƙewa da wankewa akai-akai - warware matsalar gama gari na kayan wasanni na gargajiya "rasa siffar bayan ƴan wanka."
Mai Sauƙi & Na roba:40% mai sauƙi fiye da auduga, tare da saurin dawowa sama da 95%, yana rage ƙuntata motsi yayin daidaitawa zuwa manyan motsi kamar yoga ko rawa.
Menene ƙari, tare da ci gaban fasaha, polyester da aka sake yin fa'ida zai iya "tallafa ayyuka": ƙara magungunan kashe qwari yana haifar da "kayadu masu jurewa wari," yayin da fasahar kariya ta UV ke ba da damar "kayandaran da ke kare rana a waje." Wannan hadaddiyar "mai-aminci + m" ta sa ya kusan "mara aibi" don amfanin motsa jiki.
3. Balagagge Sarkar Bayar da Kyauta: “Safety Net” don Ƙimar Samar da Samfura
Samfuran kayan wasanni na yammacin duniya suna da tsauraran buƙatun sarkar samar da kayayyaki: ingantaccen wadata da sarrafa farashi. Babban farin jinin polyester da aka sake fa'ida yana samun goyan bayan ingantacciyar sarkar masana'antu.
A yau, samar da polyester da aka sake yin fa'ida-daga sake amfani da kayan abu da juyawa zuwa rini-yana bin daidaitattun matakai:
Dogaran Ƙarfin:Kasar Sin, ita ce kasa mafi girma a duniya da ke samar da polyester da aka sake yin fa'ida, tana alfahari da fitar da kayayyaki sama da ton miliyan 5 kowace shekara, tare da biyan bukatu daga karamin tsari na al'ada na samfuran kayayyaki zuwa oda miliyan miliyan ga shugabannin masana'antu.
Farashin da ake iya sarrafawa:Godiya ga ingantattun fasahohin sake yin amfani da su, polyester da aka sake yin fa'ida yanzu farashin 5% -10% fiye da polyester na gargajiya-duk da haka yana ba da muhimmiyar "kuɗin dorewa" don samfuran.
Ƙarfin Ƙarfafawa:Polyester da aka sake yin fa'ida ta hanyar Global Recycled Standard (GRS) yana ba da cikakkiyar gano kayan da aka yi amfani da shi, cikin sauƙin wucewar binciken kwastam da tantance alamar alama a kasuwannin Yamma.
Wannan shine dalilin da ya sa Puma ta ba da sanarwar a cikin 2023 cewa "duk samfuran za su yi amfani da polyester da aka sake yin fa'ida" - babban sarkar samar da kayayyaki ya juya "sauyi mai dorewa" daga taken zuwa dabarun kasuwanci mai inganci.
Fiye da “Trend”—It’s Future
Matsayin polyester da aka sake fa'ida a matsayin abin da aka fi so a tsakanin samfuran wasanni na Yammacin Turai ya samo asali ne daga ingantacciyar jeri na "yanayin muhalli, buƙatun aiki, da tallafin sarƙoƙi." Don samfuran samfuran, ba kawai zaɓin masana'anta bane amma “kayan aikin dabara” don yin gasa a kasuwa da samun dorewa na dogon lokaci.
Yayin da fasaha ta ci gaba, polyester da aka sake yin fa'ida zai zama "mafi sauƙi, mafi yawan numfashi, da ƙananan carbon." Ga kamfanonin cinikin waje na masaku, ƙwace ƙarfin wannan masana'anta yana nufin ɗaukar "maganin shigarwa" zuwa kasuwar tufafin wasanni ta Turai da Amurka - bayan haka, a cikin zamanin da yanayin yanayin yanayi da wasan kwaikwayon ke tafiya tare, manyan yadudduka suna magana da kansu.
Lokacin aikawa: Agusta-11-2025